Showing posts with label news. Show all posts
Showing posts with label news. Show all posts

Thursday, 26 April 2007

New Look for the AdSense Home Page

I just went to log into my AdSense account and noticed a new design for the home page. I'd noticed the design a few days ago but it then reverted to the old look. Below is a screenshot.



Interestingly enough, after logging out and going back to the home page, I got the old style page again. I wonder if this page will completely replace the old one soon!

Update: This new design has now permanently replaced the old AdSense home page


Tags:

Wednesday, 25 April 2007

MoneyTies' New Logo

If you've visited this blog on the web (rather than just reading the feed), you may have noticed our new logo, which was revealed today.



The basic logo was initially designed by LowCostLogo.com (Rogue Media). However, the designer was unable to complete the work following a serious car accident.

The design was then amended and completed by Michelle of Design2Go.net, a graphic design studio based in the beautiful Yorkshire Dales, England.

Michelle did a great job at a great price. If you're looking for a superb, value-for-money logo, contact Design2Go for a quote (and don't forget to mention MoneyTies!).

Saturday, 21 April 2007

Policy Change Hurting U.K. eBayers

A change in the way eBay lists items entered on ebay.co.uk has wrought havoc to many U.K sellers.

Until recently, items listed on ebay.co.uk were automatically returned in product searches on ebay.com (the U.S. site). However, with little notice being given, U.K. products are now only returned on ebay.com if searchers use the advanced search option to include U.K. products.

This has caused a dramatic reduction in sales for many British ebayers who have also had to deal with ludicrous fee increases earlier this year. Some sellers have reported reductions of as much as 90% in sales since the change was introduced in Feburary this year.

eBay has formally apologized to British sellers for the lack of notice. Well, "Thanks eBay . . . for nothing."

Source: BBC.co.uk "eBay 'sorry' over policy change"

Tags:

Wednesday, 18 April 2007

Bidvertiser Introduces a New Pricing Structure for Referrals

Bidvertiser recently announced a new pricing structure for its referral program, as follows:

Advertiser Referrals

When one of your referrals registers as an advertiser, you will earn $5 when the advertiser first spends $10. When the advertiser spends $50 you will receive an additional $20.

Publisher Referrals

When your referrals sign up as a publisher, you will earn $10 when the publisher first earns $10. When the publisher earns $50 you will receive an additional $40.

Comment

Thus, advertiser referrals can earn a maximum of $30 whereas publisher referrals can earn a maximum of $50. In addition, this new pricing structure applies to existing referrals for which you haven't already been paid as well as future referrals. This new pricing structure also means that affiliates will start earning money more quickly, which has been an issue with Bidvertiser's affiliate program until now.

Tags:

Tuesday, 17 April 2007

March's Most Popular Posts

I've just been away on vacation for 2 weeks and didn't have time to outline last month's most popular posts until now:


  1. How to Tell If You Are Getting CPM AdSense Ads - Gave step-by-step detailed instructions to determine if you are getting CPM ads on your site, or just CPC ads.

  2. Joel Comm's Monthly Templates Violate AdSense Program Policies? - Discusses the reasons why AdSense guru Joel Comm's monthly templates breach AdSense's rules.

  3. Kontera Doesn't Support New Blogger - This post outlined problems getting Kontera to work under the new blogger. [Kontera is now working on this blog, as you may have noticed!]

  4. Why It's Not Worth Putting Competing PPC Ads Alongside AdSense Ads - Discusses why I don't think it is generally a good idea to put ads from other PPC programs on the same page as AdSense ads.

  5. Alternatives to AdSense: Kontera. - My review on in-text AdSense competitor, Kontera.

Friday, 13 April 2007

Agloco: Will It Or Won't It?


As I've wrote on March 22nd, according to the Agloco blog, "the Viewbar release is currently scheduled for between Monday April 2 and Monday, April 16."

Well, it's now April 13th, only one working day away from the magical April 16th. So, will the Viewbar be released on or before Magic Monday? Somehow, I suspect it won't, but I'm sure there'll be a really good excuse . . . I mean, er, "reason."

In fact, surprise! surprise! The latest Agloco blog post tells us that

while the Viewbar is still on track for release this month, making the April 2nd to 16th window is getting more difficult [even though] the Shanghai team has been working seven days a week for quite a while now.
It's also interesting to note that the issue that is still outstanding is that of integrating the Viewbar with the ad servers. Isn't that pretty basic to the whole functionality of the Viewbar?

Tags:

Thursday, 22 March 2007

Agloco Viewbar Release Delayed - Why Am I Not Surprised


According to the Agloco blog, "the Viewbar release is currently scheduled for between Monday April 2 and Monday, April 16."

So much for the March release that was promised! As I expressed in a previous post on the subject, I had my doubts that a March release would occur and I've been proven right.

Given the promises and the fuss that people have made over Agloco, when (if) it does eventually launch the Viewbar, it had better be one highly successful program or there is going to be a lot of "egg-on-face."

I continue to wait with breath that is even more bated than before!

Related Posts
Agloco's 100 Day Report
Agloco Viewbar Scheduled for a March Release
Agloco: What No-One Seems to be Mentioning About It

Tags:

Google PPA Ads: The Pros and Cons

As you've probably already read elsewhere, Google recently announced a limited beta test of its new Pay-Per-Action ads. This new pricing model will initially only be available to U.S. advertisers and the ads are only going to be shown on AdWords' Content Network, that is, as AdSense ads.

Under the PPA pricing model, publishers will only generate income when a customer completes an action that the advertiser has predefined, such as making a purchase, signing up for a newsletter, etc. Each action is assigned a value by the advertiser and part of the price the advertiser pays goes to the AdSense publisher.

As part of this new pricing model, Google is also introducting a new type of advertisement: text link ads. This is in addition to standard text or image ads.

So, what are the pros and cons of this new form of AdSense advertising for you, the AdSense publisher?

Pros

More Control
Google's PPA advertising model has four characteristics that provide greater control and choice for the publisher:

  1. Publishers can choose whether or not they want to have PPA ads on their web sites.
  2. Publishers can choose "between an individual ad, a shopping cart of ads, or a specific term or phrase that is relevant to their site’s content."
  3. The introduction of the new "text link ad" format gives publishers more flexibility in the type of ads being served.
  4. Finally, before the ads start to be served to their sites, publishers will be able to "view the specifics of the ad, including company name, logo and products or services being sold."
I think point 2 is of particular importance. It is a frequent complaint of (newbie) AdSense publishers that they have no, or little, control over the ads being displayed on their sites. With the PPA model, publishers will be able to choose specific ads to display, or ads pertinent to keywords of their choice. This is potentially a big plus for the PPA pricing model.

Potential for Greater Earnings
This "pro" is certainly more uncertain and tenuous than the issue of greater control. However, because the advertiser can place a fairly accurate value on the action, they should be willing to pay considerably more per action than they would pay per click because, in reality, only a certain percentage of clicks ever leads to a conversion for the advertiser.

The issue of clicks and conversions also raises another important point to remember. Under the CPC pricing model, if clicks on the Content Network are less likely to lead to a conversion, the publisher's income per click is reduced as a result of Google's Smart Pricing methodology. Thus, PPA ads are a way of avoiding Smart Pricing.

Cons

Uncertainty and Risk
By far the biggest issue on the negative side with PPA ads are the issues of uncertainty and risk, particularly with regards to income. Because this pricing model is new, it will take time for prices to reach their optimum levels, such that they are attractive to advertisers but still providing a decent income to publishers.

Also, and by far the most obvious issue, is the fact that publishers will only earn when an action is completed. This will therefore put pressure on the publishers to ensure that such ads are displayed on pages that are likely to be read by customers actively looking to complete such actions. Thus, PPA ads are more likely to succeed on, for example, product review pages, than on purely informational or educational pages. Thus, it is going to be risky for publishers to place these ads on their sites without any way of assessing the likelihood that clicks will lead to conversions. This is particularly true of pages that are already generating a relatively decent income on a CPC basis.

Minimizing the Risk
So, given the riskiness and uncertainty of PPA ads for the publisher, how can this risk be minimized?

1. Have you Been Smart Priced?
If you have been an AdSense publisher for a while, analyze your income per click over time and see if it has gone down. If so, that means you have probably been "smart priced." That is, clicks on ads on your site(s) are generally not converting well. In this case, PPA advertising is probably not a good choice for you unless smart pricing has so siginficantly reduced your income per click that the value of a single conversion would exceed your CPC income within the time needed to get a conversion in spite of smart pricing.

2. Analyze Your Site's Content
Take the time to analyze your site's content with regard to the action the advertiser is trying to achieve. Are visitors to your site likely to be seeking to do what the advertiser is hoping for? Is your site's content very specific to the content of the ad and its associated action?

If you can answer "Yes" to these questions, PPA ads may be a good choice for you.

3. Test
Test PPA ads on a small section of your site as a trial. Make use of AdSense Channels to analyze the performance of the ads and compare their performance against (1) non-PPA ads on other parts of the site during the same time period, and (2) the peformance of non-PPA ads on the same section of the site prior to the switchover to PPA ads.

4. Are You Unhappy with your CPC/CPM Income?
If so, then PPA ads may simply be worth the risk!

Tags: ,

Update: If you are interested in reading the pros and cons of AdWords PPA advertising from the advertiser's perspective, read my blog post on the subject.

Friday, 16 March 2007

February's Most Popular Posts

Well, better late than never, the most popular MoneyTies posts in February were:

  1. Alternatives to AdSense: Kontera. - My review on in-text AdSense competitor, Kontera.

  2. Joel Comm's Monthly Templates Violate AdSense Program Policies? - Discusses the reasons why AdSense guru Joel Comm's monthly templates breach AdSense's rules.

  3. AdSense Optimization: Tricks That Harm AdSense Publishers - This post looked at how much AdSense optimization is really tricking users into clicking on ads and how this can result in a lower CPC as a result of Smart Pricing.

  4. AdSense: A Bifurcated System - This post discussed how Google is willing to bend its rules for premium publishers. Note, since this post was first published, AdSense has changed some of its rules to give more flexibility to all publishers, rather than just to premium publishers.

  5. How Google Targets AdSense Ads - Discusses the factors that Google takes into account in determining which ads to display on your web site.

Thursday, 15 March 2007

Affiliate Links on this Blog

Several prominent bloggers, such as John Chow, have been discussing the issue of whether affiliate links in blog posts should be marked with (aff) or some other designation.

As you may be aware, with a view to open disclosure, I have generally indicated afiliate links with "(aff)" following the link. However, after reading posts on this topic, I have come to the conclusion that this practice is probably not helpful and could, in fact, confuse readers who are unaware of the meaning of "(aff)". Thus, I have decided not to indicate affiliate links in future but rather to simply state here that any links found on this blog or on the moneyties.net web site may be affiliate links.

Bidvertiser Has a New Look

Bidvertiser launched their completely redesigned Bidvertiser.com web site today.

Bidvertiser New Web Site

This new site, which has been "redesigned from the ground up," certainly looks a lot slicker and more professional than the previous site. However, when I've tried to access it today it's often been extremely slow and unresponsive—in fact, it produced a pretty serious-looking error message the last time I tried to visit the home page and also when trying to log in. Not a great start for a newly launched web site! However, given my prior review of Bidvertiser, I am, sadly, not surprised.

In addition to the new look web site, Bidvertiser has also just launched a blog, "where we'll keep you informed with the new features to come." Let's hope the Blog gets off to a better start!

Tags:

Thursday, 8 March 2007

Agloco's 100 Day Report


According to an email I received today from Agloco (aff), "[i]t is now 100 days since AGLOCO went public with its pre-launch plan to become the Internet’s first Economic Network."

Is it really only 100 days? Seems a lot longer than that.

However, the thing that really caught my eye in this email was not Agloco's 100 day birthday but rather the statement that the

Viewbar software team (now seven engineers in Shanghai) is making steady progress. - Release of the software will be announced with both an email as well as a notice on the AGLOCO website.
Previously, Agloco reported that the Viewbar would be released in March. Now, I know it's still only March 8th but it concerns me that the software team are only "making steady progress." Shouldn't such an eagerly anticipated piece of software that is scheduled to be released within 23 days be at a stage beyond "steady progress?"

I still wait with bated breath.

Related Posts
Agloco Viewbar Scheduled for a March Release
Agloco: What No-One Seems to be Mentioning About It

Tags:

Saturday, 24 February 2007

Element Ads Has a Slick New Look

The Element Ads (aff) web site has a slick new look and much better looking banners. All in all the site looks quite a bit more professional than previously. However, the problem with truncated ad titles, which I wrote about before, still seems to be there.

However, Element Ads is definitely a reasonable alternative for those unwilling or unable to use AdSense ads or another 1st tier PPC program.

Technorati Tags:

Friday, 23 February 2007

Problems with Perry Marshall's Affiliate Program: An Update


If you're a regular reader of this blog, you may recall I wrote a while ago about problems I was having with AdWords guru Perry Marshall's affiliate program.

Since I wrote about it, I contacted Perry S. Marshall & Associates at the email address listed on perrymarshall.com (info@perrymarshall.com) in order to get their feedback on the issue.

Not surprisingly, I have heard nothing from them. That is a great shame because they used to operate a great affiliate program that was very popular with both affiliates and buyers.

I shall try contacting them once more and if I don't hear from them again, I will have no choice but to drop his affiliate program entirely.

Technorati Tags: ,

Monday, 19 February 2007

Untargeted Ad Spotted on this Blog

The screenshot below shows an AdSense ad that I spotted on this blog earlier today.



Does that look like an ad targeted to this site ... or an ad that someone thought would do well on a site with this blog's subject matter?

So much for Google's ad targeting technology!

Google Related Links Are Not AdSense

I just came across a couple of blog posts (this one and this one [update: second blog post was removed by its author]) about how Google is testing a new tabbed ad unit for AdSense.

Now, I may be wrong, I have been plenty of times before, but I don't think this has anything to do with AdSense whatsoever. Rather, these bloggers are confusing an entirely different Google tool with AdSense. That tool is Google Related Links.

Admittedly, they do look a tad like AdSense link units but they are designed to "use the power of Google to automatically bring fresh, dynamic and interesting content links to any website."

What's more, you don't earn anything by having them on your web site, no matter how often those links get clicked on!

Technorati Tags: ,

Thursday, 15 February 2007

AdSense and AdWords CPC Site Targeted Ads

Google has recently announced that they are going to be beta testing CPC site targeted ads. Site targeted AdWords ads are currently the single source of CPM (cost per impression) AdSense ads, whereas most AdSense ads work on a CPC (cost per click) basis.

So, what this means for AdSense publishers is that, in future even fewer ads will earn you anything for impressions alone. However, in my opinion, the chances of an advertiser handpicking your site to advertise on is pretty slim anyway and, as I've discussed previously, very few AdSense publishers ever see a CPM ad on their sites, so in practice this change will have only a minimal effect on AdSense publishers.

Technorati Tags: ,

Wednesday, 14 February 2007

Kontera Doesn't Support New Blogger

As I mentioned in a previous post about Kontera, I have been having problems implementing Kontera's code in my Blogger.com blogs, which use the new version of Blogger.

I wrote to Kontera about this and, along with a bit of a mixup on their part, they said to contact them again if I continued to have problems implementing their code. I did just that and I finally received a reply from them, which is bad news for New Blogger users and, in my opinion, for Kontera.

Here is the beginning of their reply:

At this time, Kontera is not providing technical support for products like . . . Blogspot . . . but a number of our publishers have written about it and there is a fair amount on the web that can offer you advice as well. (Emphasis mine.)
So, even though Blogger ("Blogspot") could potentially carry an enormous user base for Kontera, they do not seem particularly interested in ensuring their advertising program works on it but just fob you off to go find a solution elsewhere on the Web.

Thanks Kontera, for nothing.

On the basis of this, my previous rating of 6/10 has dropped to 4/10.

Update: At some time since this post was published, Kontera has started working on Blogger. I have no idea if the change occurred with Blogger or with Kontera, or both.

Technorati Tags: , ,

Tuesday, 13 February 2007

Agloco Viewbar Scheduled for a March Release

According to the Agloco (aff) blog, the infamous Viewbar should be released in March.

The author of the post, Brian Greenwald of the Agloco development team, goes on to say

Obviously, I have two minds when it comes to this. I really want the Viewbar out there. I want Members to start using it. I want advertisers and online merchants using it. And I want to start generating revenue for Members and the company.
On the other hand, I also want more time to get ready for the Viewbar. As a part of the AGLOCO Revenue team, I want to have more time to get more agreements in place so the Viewbar makes more money even at the start.
I don't know about you, but I find this whole thing rather worrisome. There are so many reputable people actively promoting Agloco members and yet there is nothing tangible to promote, except a hope that Agloco will live up to its own promotion. I also find Brian's ambivalent prevarications seem to be underpinned by a hint of concern that Agloco doesn't yet have the necessary advertisers to meet the promise of the Viewbar that has thus far been promoted.

Of course, time will eventually tell whether it's all smoke, mirrors, and snake oil or whether Agloco really is a viable means of generating online income, with a good base of advertisers. I hope it is, or there are going to be a lot of web gurus with egg on their faces.

Technorati Tags:

Thursday, 1 February 2007

January's Most Popular Posts

The most popular MoneyTies posts in January were:

  1. AdSense: A Bifurcated System - This post discussed how Google is willing to bend its rules for premium publishers. The post was mentioned on johnchow.com, which is where much of the traffic originated from
  2. AdSense Optimization: Tricks That Harm AdSense Publishers - This post looked at how much AdSense optimization is really tricking users into clicking on ads and how this can result in a lower CPC as a result of Smart Pricing.
  3. AdSense Nonsense: Clearing Up Some Common Misconceptions - Covered the topics of CPM ads, eCPM and image ads.
  4. Effective Blogging: Stick to a Theme - Discussed the importance of a common theme in your blog in order to get targeted ads.
  5. Alternatives to AdSense: Bidvertiser - A less-than-flattering review of AdSense competitor, Bidvertiser.