Thursday, 15 February 2007

AdSense and AdWords CPC Site Targeted Ads

Google has recently announced that they are going to be beta testing CPC site targeted ads. Site targeted AdWords ads are currently the single source of CPM (cost per impression) AdSense ads, whereas most AdSense ads work on a CPC (cost per click) basis.

So, what this means for AdSense publishers is that, in future even fewer ads will earn you anything for impressions alone. However, in my opinion, the chances of an advertiser handpicking your site to advertise on is pretty slim anyway and, as I've discussed previously, very few AdSense publishers ever see a CPM ad on their sites, so in practice this change will have only a minimal effect on AdSense publishers.

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